Amazonia Arroyo

In 2017, driven by ambition and a desire for financial independence, she co-founded a food business in Cambridge, trading with in. Building it from the ground up in a highly competitive market taught me resilience, leadership, and how to make grounded decisions under pressure lessons that continue to inform my work today.

A turning point came when she led a women’s empowerment programme in Kenya.  Being up close with women navigating profound personal and social transitions clarified something essential: her focus needed to centre on inner change, not just external achievement. That experience led her to commit fully to the path of coaching and facilitation.

Since then, Amazonia has become a certified Women’s Circle facilitator and she has facilitated over 60 women’s circles, creating spaces for reflection, connection, and collective growth. Alongside this practical experience, she has advanced her coaching training through the Jungian Coaching School, grounding her approach in whole-person development; mind, body, and spirit.

As an entrepreneur, immigrant, and someone who has lived and traveled across more than 25 countries, Amazonia brings a deep understanding of identity shifts, cultural transitions, and the challenges that arise during periods of change. To be coached by Amazonia, you enter a partnership to clarify what you want to change, explore where you are now, and identify what is needed to build self-awareness, alignment, and sustainable forward movement.

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